Amazon.com, Inc.(AMZN)
NASDAQ

AMZN Stock Analysis — April 2026

$249.70
0.68 (0.27%)

AMZN Stock Price Today (April 2026) — Amazon.com, Inc. Analysis & Key Metrics 2026-04-15

Amazon.com, Inc. (AMZN) is trading at $249.70, up 0.27% today (as of April 2026). The stock continues to show sustained strength above key moving averages, attracting attention from investors looking for Consumer Cyclical growth opportunities.

  • According to consensus analyst estimates, the 1-year price target is $281.26 (12.6% upside).
  • Volatility remains elevated (31.92% annualized), implying wide price swings for short-term traders.
  • The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (13.60% YoY) alongside significant competitive pressures.

AMZN Stock Analysis: Key Metrics & Valuation (April 2026)

Concise, actionable data for investors

Trend posture
Short-term pullback in long-term uptrend
Analyst 1Y target281.2612.6%
Volatility (30d ann.)31.9168High
RSI (14-day)
83.70 (Neutral)
Debt$178.55B (43.44 D/E)

Amazon.com, Inc. - Historical Price & Volume

$249.70
+68.42 (+37.74%)
Price
Volume
Current Price Line
Range: 2Y

Market Cap

$2.25T

Enterprise Value: $2.31T

P/E Ratio

29.26

Forward P/E: 22.33

Revenue Growth

+13.60%

Year over Year

Analyst Target

$281.26

+12.6% upside potential

Key Investor Questions About AMZN

What investors need to know before buying

Is it a good time to buy AMZN stock?

Based on current market data, AMZN presents a overbought technical setup with caution warranted fundamentals.

  • Technicals say: Overbought (RSI 83.70)
  • Fundamentals say: Caution warranted (high leverage concerns)
Can AMZN sustain revenue growth in the Internet Retail market?

AMZN's growth trajectory depends on its ability to expand within the Internet Retail sector while managing margin pressures.

  • Future growth will depend on performance in core Internet Retail operations.
  • The ability to manage competitive pressures will be crucial for sustained growth.
What are the biggest risks facing AMZN stock?

The primary risks for AMZN investors include debt exposure and competitive dynamics in the Internet Retail industry.

  • $178.55B in debt could be a headwind in a high-rate environment.
  • Fierce competition from established players in Internet Retail.

52-Week Trading Range

52-Week Low$161.38
52-Week High$258.60
Current Price$249.70

Over the past year, AMZN stock traded between $161.38 and $258.60—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.

Volatility & Risk Profile

30-Day Volatility31.92%
Beta1.42
RSI (14-day)83.70

With 31.92% annualized volatility and β=1.42, the stock exhibits high sensitivity to market moves—making AMZN suitable for investors comfortable with active risk management.

Institutional & Insider Ownership

Insider Ownership9.09%
Institutional Ownership67.25%
Shares Short84.78M

High institutional backing, but elevated short interest signals a potential battleground stock.

Analyst Sentiment & Price Targets

Mean Target
$281.26
Upside Potential
12.6%
Recommendation
strong_buy
Analysts maintain moderate optimism with a $281.26 target, indicating12.6% upside potential.

Latest News & Headlines

Recent headlines and coverage

BloombergApr 17, 2026

ICE Director Lyons to Depart in May After Tumultuous Tenure

(Bloomberg) -- The acting head of US Immigration and Customs Enforcement will leave the agency at the end of May after a tumultuous year managing President Donald Trump’s mass arrest and deportation campaign.Todd Lyons has been the agency’s acting head since March 2025. During his tenure, he oversaw the rapid expansion of ICE ranks, while repeatedly defending the use of force in raids across the country. He was also a vocal defender of agents wearing masks, saying they needed to conceal their id

Motley FoolApr 16, 2026

Why Apple's Refusal to Aggressively Build Out AI Compute Is Actually a Brilliant Move for Investors

While rival tech giants pour hundreds of billions into new data centers, the iPhone-maker may be quietly winning anyway.

CorpGov.comApr 16, 2026

The Dealmaking 3: NBA on Prime, Fab Five Return, Sportradar’s Brazil Expansion

Watch The Dealmaking 3 of the Week: This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features Michigan’s “Fab Five” reuniting for a special Final Four alternate broadcast on truTv and HBO Max, Amazon.com, Inc. (Nasdaq: AMZN) Prime Video presenting an exclusive coverage of the SoFi NBA Play-In Tournament, and Sportradar starting a […] The post The Dealmaking 3: NBA on Prime, Fab Five Return, Sportradar’s Brazil Expansion appeared first on CorpGov.

Motley FoolApr 16, 2026

Bull vs. Bear: Is Amazon Stock a Buy or Sell?

The bulls and the bears both have valid points when it comes to Amazon stock.

ReutersApr 16, 2026

NiSource signs long-term power deal with Alphabet, expands Amazon agreement

U.S. utility NiSource said on Thursday it had signed a long-term energy supply agreement with a unit ‌of Alphabet to support a large data center in northern ‌Indiana. The company also said it had expanded an agreement with Amazon to speed up ​power delivery to its sites and bring forward bill credits for households. • Big Tech firms have been scouring for new, reliable and cleaner energy sources to power their rapidly expanding data centers, which are being driven ‌by the increasing use of ⁠artificial-intelligence applications.

Motley FoolApr 16, 2026

Generate Investment Management Trims Alaska Air Group Position

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MT NewswiresApr 16, 2026

Sector Update: Tech Stocks Gain Late Afternoon

Tech stocks were higher late Thursday afternoon, with the State Street Technology Select Sector SPDR

GuruFocus.comApr 16, 2026

Roku Reaches 100 Million Households As Advertising Drives Growth

Platform segment generated $4.15 billion of $4.74 billion revenue, supported by global expansion and connected TV adoption

Yahoo Finance VideoApr 16, 2026

Markets are finally broadening out in 2026. Is that a problem?

US stock futures (ES=F, NQ=F, YM=F) edge higher Thursday morning after the S&P 500 (^GSPC) and Nasdaq Composite (^IXIC) closed yesterday's session at new record highs. Morning Brief Anchor Julie Hyman and Yahoo Finance Head of News Myles Udland examine the year-to-date moves across sectors and how the market indexes are holding up compared to their equal-weight counterparts.

Investor's Business DailyApr 15, 2026

Why AST SpaceMobile Could Buy Iridium, Viasat Spectrum To Counter Amazon's Globalstar Deal

AST SpaceMobile could fire back at Amazon's proposed acquisition of Globalstar by targeting Viasat or Iridium spectrum assets, analysts say.

Frequently Asked Questions

Common investor questions about Amazon.com, Inc.

Amazon.com, Inc. (AMZN) is currently trading at $249.70. The RSI (14-day) is at 83.7, indicating overbought territory (potentially overheated). Wall Street analysts have a consensus "strong_buy" recommendation. The mean analyst price target of $281.26 implies 12.6% upside from current levels. Volatility is moderate at 31.9% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.

Based on current valuation metrics for Amazon.com, Inc. (AMZN): The trailing P/E ratio is 29.26, which is in line with broader market averages. The forward P/E is 22.33, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 1.61, near 1.0, suggesting roughly fair value relative to growth. Price-to-Book is 5.48. Price-to-Sales is 3.14. Valuation should be compared to Internet Retail industry peers for context, as different sectors trade at different multiples.

Based on 64 analysts covering AMZN, the consensus price target is $281.26. This represents a 12.6% upside from the current price of $249.70. The range spans from a low target of $175.00 to a high target of $360.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "strong_buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.

Amazon.com, Inc. (AMZN) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.

Key risks for Amazon.com, Inc. (AMZN) investors include: 1. Moderate volatility (31.9% annualized)—price swings are notable. 2. Elevated short interest (87.0% of float) suggests significant bearish sentiment. 3. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 4. Internet Retail sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.

Here is Amazon.com, Inc.'s (AMZN) current debt and financial health profile: Total debt stands at $178.55B. The debt-to-equity ratio is 43.44, which is moderate and generally manageable for most companies. The current ratio is 1.05, indicating adequate short-term liquidity. The quick ratio is 0.84. The company holds $123.03B in cash and equivalents. Free cash flow is positive at $23.79B, providing a cushion for debt servicing and shareholder returns.