Apple Inc.(AAPL)Company Profile & BusinessNASDAQ
Business, leadership and ownership
Company Profile
Business overview, scale, and footprint
Business Overview
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories.
It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms.
In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property.
The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets.
It distributes third-party applications for its products through the App Store.
The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers.
The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Insider Transactions
Open-market activity and option exercises
Insider Activity Summary
Insider trading activity for Apple Inc. (AAPL) between Aug 5, 2024 and Oct 6, 2026 consists of 113 total transactions. Among these, company executives and board members conducted 80 buys (totaling 4,338,973 shares) and 33 sells (totaling 677,258 shares). This activity resulted in a net change of 3,661,715 shares, reflecting net buying interest with an estimated net sales value of $141.78M.
113 insider transactions found. Showing 10 of 113 transactions.
| Insider Name | Relation to Company | Shares Changed | Price | Transaction Date |
|---|---|---|---|---|
| Newstead Jennifer | SVP, GC and Government Affairs | -2,399 | $332.01 | Oct 6, 2026 |
| Ternus John | CEO | -3,564 | $331.38 | Oct 2, 2026 |
| Ternus John | CEO | -12,746 | $333.34 | Oct 2, 2026 |
| Ternus John | CEO | -3,754 | $334.05 | Oct 2, 2026 |
| Ternus John | CEO | -5,348 | $332.26 | Oct 2, 2026 |
| O'BRIEN DEIRDRE | Senior Vice President | -40,764 | $333.35 | Oct 2, 2026 |
| O'BRIEN DEIRDRE | Senior Vice President | -5,625 | $333.91 | Oct 2, 2026 |
| COOK TIMOTHY D | Executive Chair | -23,143 | $331.44 | Oct 2, 2026 |
| COOK TIMOTHY D | Executive Chair | -39,492 | $332.16 | Oct 2, 2026 |
| COOK TIMOTHY D | Executive Chair | -88,239 | $333.26 | Oct 2, 2026 |
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