HUBS Stock Price Today (October 2026) — HubSpot, Inc. Analysis & Key Metrics 2026-10-08
HubSpot, Inc. (HUBS) is trading at $231.84, up 5.25% today (as of October 2026). The stock continues to show sustained strength above key moving averages, attracting attention from investors looking for Technology growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $249.72 (7.7% upside).
- Volatility is high (45.37% annualized), implying wide price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (19.80% YoY) alongside competitive pressures in the Software - Application space.
HUBS Stock Analysis: Key Metrics & Valuation (October 2026)
Concise, actionable data for investors
HubSpot, Inc. - Historical Price & Volume
- Price
- Volume
- Latest price
Market Cap
Enterprise Value: $10.77B
P/E Ratio
Forward P/E: 15.74
Revenue Growth
Year over Year
Analyst Target
+7.7% upside potential
Key Investor Questions About HUBS
What investors need to know before buying
Based on current market data, HUBS presents a neutral technical setup with looking solid fundamentals.
- Technicals say: Neutral (RSI 57.97)
- Fundamentals say: Looking solid (debt and growth supportive)
HUBS's growth trajectory depends on its ability to expand within the Software - Application sector while managing margin pressures.
- Future growth will depend on performance in core Software - Application operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for HUBS investors include debt exposure and competitive dynamics in the Software - Application industry.
- $236.91M in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Software - Application.
52-Week Trading Range
Over the past year, HUBS stock traded between $169.63 and $503.00 and currently trades near the low end of that range. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 45.37% annualized volatility and β=0.80, the stock exhibits low sensitivity to market moves—making HUBS suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
Lower institutional support combined with high short selling points to negative sentiment.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines and coverage
HubSpot’s AI Adoption Is Rising. Can It Turn Usage Into Revenue Growth?
HubSpot, Inc. (NYSE:HUBS) received a boost last week (September 16) after UBS raised its price target on the stock to $290 from $250 while maintaining a Buy rating. The price target raise followed HubSpot’s conference where the company outlined an AI strategy centered on the revamped Breeze Assistant, Aviator harness, and Growth Context Layer. Something […]
Analysts move HubSpot 29 places higher in power ranking
HubSpot sits 29 places higher at No. 57 in the Roundtable 100 this week.
Microsoft upgraded, HubSpot initiated: Wall Street's top analyst calls
Microsoft upgraded, HubSpot initiated: Wall Street's top analyst calls
CrowdStrike, HubSpot, Intuit, Cloudflare, and Okta Shares Plummet, What You Need To Know
A number of stocks fell in the afternoon session after markets remained volatile during the last trading session of the week, reflecting growing uncertainty, with the broad market retreat erasing the sector's gains from the previous day.
HubSpot Unveils AI Agent Strategy, Lifts 2030 Margin Targets at Analyst Day
HubSpot (NYSE:HUBS) used its Analyst Day at UNBOUND to outline an AI-focused strategy centered on what Chief Executive Officer Yamini Rangan called the “outcomes era,” in which software companies are measured less by features and more by their ability to produce measurable business results for custo
Automating The Massive Ad Pivot
'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part of the conversation with brands.
HubSpot's Hybrid Monetization, AI Product Suite Could Support Durable Growth, RBC Says
HubSpot (HUBS) is positioned for durable growth as its hybrid pricing model expands monetization opp
HubSpot (HUBS) Unveils Breeze Assistant And An Autonomous Smart CRM
HubSpot (NYSE:HUBS) announced a new AI Growth Bundle with OpenAI, built around deep product integration between the two firms. The package includes HubSpot’s new Breeze Assistant, a conversational AI tool designed to help teams work across marketing, sales and service workflows. HubSpot also introduced an autonomous Smart CRM that updates itself using AI, adding advanced automation and decision-support features for users. The release features what the company describes as the first CRM...
HUBS Benefits From Strong Cash Flow Growth: Will the Momentum Last?
HubSpot is boosting cash flow as revenues, margins and AI adoption grow, but competition and valuation raise questions about momentum.
HubSpot, ServiceNow, Okta, Workday, and Zscaler Shares Skyrocket, What You Need To Know
A number of stocks jumped in the afternoon session after shares of enterprise software and SaaS companies rallied broadly as investors rotated capital out of semiconductor and AI-hardware stocks following calls for an artificial intelligence development slowdown.
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Frequently Asked Questions
Common investor questions about HubSpot, Inc.
HubSpot, Inc. (HUBS) is currently trading at $231.84. The RSI (14-day) is at 58.0, indicating neutral territory. Wall Street analysts have a consensus "buy" recommendation. The mean analyst price target of $249.72 implies 7.7% upside from current levels. Volatility is high at 45.4% annualized, meaning significant price swings are common. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for HubSpot, Inc. (HUBS): The trailing P/E ratio is 88.87, which is above the market average, indicating investors are pricing in higher growth expectations. The forward P/E is 15.74, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 0.40, below 1.0, which generally indicates the stock is undervalued relative to its growth rate. Price-to-Book is 7.51. Price-to-Sales is 3.72. Valuation should be compared to Software - Application industry peers for context, as different sectors trade at different multiples.
Based on 31 analysts covering HUBS, the consensus price target is $249.72. This represents a 7.7% upside from the current price of $231.84. The range spans from a low target of $190.00 to a high target of $320.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
HubSpot, Inc. (HUBS) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for HubSpot, Inc. (HUBS) investors include: 1. High volatility (45.4% annualized)—the stock can experience significant daily price swings. 2. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 3. Software - Application sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is HubSpot, Inc.'s (HUBS) current debt and financial health profile: Total debt stands at $236.91M. The debt-to-equity ratio is 0.14x, which is conservative and indicates a strong balance sheet with low leverage. The current ratio is 1.38, indicating adequate short-term liquidity. The quick ratio is 1.11. The company holds $1.34B in cash and equivalents. Free cash flow is positive at $666.65M, providing a cushion for debt servicing and shareholder returns.