UAA Stock Price Today (October 2026) — Under Armour, Inc. Analysis & Key Metrics 2026-10-08
Under Armour, Inc. (UAA) is trading at $4.88, up 1.24% today (as of October 2026). The stock continues to show pressure below major moving averages, attracting attention from investors looking for Consumer Cyclical growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $6.27 (28.5% upside).
- Volatility is moderate (35.50% annualized), implying notable price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: declining revenue trends (-3.20% YoY) alongside competitive pressures in the Apparel Manufacturing space.
UAA Stock Analysis: Key Metrics & Valuation (October 2026)
Concise, actionable data for investors
Under Armour, Inc. - Historical Price & Volume
- Price
- Volume
- Latest price
Market Cap
Enterprise Value: $3.08B
P/E Ratio
Forward P/E: 25.67
Revenue Growth
Year over Year
Analyst Target
+28.5% upside potential
Key Investor Questions About UAA
What investors need to know before buying
Based on current market data, UAA presents a neutral technical setup with challenging fundamentals.
- Technicals say: Neutral (RSI 55.84)
- Fundamentals say: Challenging (declining revenue trends)
UAA's growth trajectory depends on its ability to expand within the Apparel Manufacturing sector while managing margin pressures.
- Future growth will depend on performance in core Apparel Manufacturing operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for UAA investors include debt exposure and competitive dynamics in the Apparel Manufacturing industry.
- $1.38B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Apparel Manufacturing.
52-Week Trading Range
Over the past year, UAA stock traded between $4.13 and $8.15 and currently trades near the low end of that range. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 35.50% annualized volatility and β=1.30, the stock exhibits high sensitivity to market moves—making UAA suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
Lower institutional support combined with high short selling points to negative sentiment.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines and coverage
Baird Pulls the Plug on Its Sportswear Recovery Thesis, Downgrading NIKE and Dick’s All at Once
Wall Street’s patience with the athletic footwear and apparel industry’s recovery is wearing thin. On September 14, Baird analyst Jonathan Komp downgraded five stocks to Neutral in a single note, including NIKE, Inc. (NYSE:NKE), adidas, DICK’S Sporting Goods, Inc. (NYSE:DKS), Rocky Brands, and VF Corp, while adding negative “fresh picks” on Under Armour and Canada […]
Baird Downgrades Nike, adidas and Dick's on Oil and Rates
Consensus estimates beyond the third quarter look aggressive, Komp says
Baird downgrades Nike, adidas, Dick’s on rising Q4 apparel risks
Investing.com -- Baird has turned more cautious on apparel, footwear and fitness stocks, downgrading several names as it sees rising risks heading into the fourth quarter.
Why Under Armour (UAA) Stock Is Trading Up Today
Shares of athletic apparel company Under Armour (NYSE:UAA) jumped 1.9% in the afternoon session after Morgan Stanley resumed coverage of the sportswear company with an Underweight rating and a $4 price target, reported by Streetinsider. Morgan Stanley analyst Alex Straton adopted a cautious outlook across the sportswear industry due to prevailing sector headwinds. The research note highlighted findings of limited traction in Under Armour's ongoing turnaround efforts and indicated that market exp
Meta upgraded, Nvidia initiated: Wall Street's top analyst calls
Meta upgraded, Nvidia initiated: Wall Street's top analyst calls
This is Morgan Stanley’s only preferred sportswear stock
Investing.com -- Morgan Stanley resumed coverage of sportswear brands with a cautious view on the group, citing structural industry fragmentation, elevated promotions, and weak consumer sponsorship. Analysts led by Alex Straton wrote that these factors create "a triple headwind" for the sector.
Lululemon Athletica Shares Plunge as Retailer Cuts Outlook Amid Tough Market Dynamics
Lululemon Athletica (LULU) shares tumbled in premarket trading on Friday after the athletic apparel
3 Consumer Stocks with Open Questions
Consumer discretionary businesses are levered to the highs and lows of economic cycles. Unfortunately, the industry’s recent performance suggests demand may be slowing as discretionary stocks were flat over the past six months while the S&P 500 gained 11.7%.
DKS Cuts 2026 Profit Outlook as Foot Locker and Promotions Pressure
DICK'S Sporting cuts its fiscal 2026 profit outlook as Foot Locker weakness, promotions and higher costs outweigh strong core-business sales growth.
Is DKS Cheap Enough to Offset Foot Locker and Margin Execution Risks?
DICK'S Sporting trades at a deep valuation discount after a 39.5% slide, but Foot Locker losses and margin pressure raise execution risks.
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Frequently Asked Questions
Common investor questions about Under Armour, Inc.
Under Armour, Inc. (UAA) is currently trading at $4.88. The RSI (14-day) is at 55.8, indicating neutral territory. Wall Street analysts have a consensus "hold" recommendation. The mean analyst price target of $6.27 implies 28.5% upside from current levels. Volatility is moderate at 35.5% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for Under Armour, Inc. (UAA): The trailing P/E ratio is not available (the company may not be profitable). The forward P/E is 25.67. The PEG ratio is 1.17, near 1.0, suggesting roughly fair value relative to growth. Price-to-Book is 1.51. Price-to-Sales is 0.19. Valuation should be compared to Apparel Manufacturing industry peers for context, as different sectors trade at different multiples.
Based on 19 analysts covering UAA, the consensus price target is $6.27. This represents a 28.5% upside from the current price of $4.88. The range spans from a low target of $4.00 to a high target of $12.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "hold". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
Under Armour, Inc. (UAA) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for Under Armour, Inc. (UAA) investors include: 1. Moderate volatility (35.5% annualized)—price swings are notable. 2. The company is not currently profitable on a trailing basis, which creates earnings uncertainty. 3. Declining revenue (-3.2% YoY), indicating potential business headwinds. 4. Elevated short interest (37.4% of float) suggests significant bearish sentiment. 5. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 6. Apparel Manufacturing sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is Under Armour, Inc.'s (UAA) current debt and financial health profile: Total debt stands at $1.38B. The debt-to-equity ratio is 0.96x, which is elevated and warrants monitoring, especially in a rising interest rate environment. The current ratio is 1.81, indicating strong short-term liquidity. The quick ratio is 0.81. The company holds $395.98M in cash and equivalents. Free cash flow is positive at $102.22M, providing a cushion for debt servicing and shareholder returns.